Data Management Platform
InformDMP’s data management platform (DMP) enables you to collect first-party data from any source — including websites, apps, social, email, CRM, search, campaign data, and beyond — for one holistic view of your consumers, so you can deliver more relevant content, products and services, at the right time.
Divide your audience into segments
You can use this data to create audience segments inside the DMP, by selecting the specific demographics, interests and actions you want to target. Or, you can learn more about your consumers with insights gleaned from our global third-party data exchange.
Working with audience
Industry-leading analytics tools built into InformDMP enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns.
Where you can use InformDMP
Divide your audience into segments
Use neural networks to offer your customers new restaurants or dishes that they like.
Use big data to offer your customers new books that appeal to those who have read the same.
Offer new genres of music to your listeners based on the preferences of people who like similar music.
Offer the most relevant video is your users.
Offer not only new products. Old movies can please your audience, if you guess exactly what he likes.
Find out in advance when the player is going to leave, find paying users earlier.
Use neural networks and accumulated data to offer the right services to the right customers at the right time.
Increase user engagement, come up with new mechanics building «look a like» model.
a) For targeted advertising and retargeting b) To launch a unique special offer for your valued customer c) To increase the loyalty of your customers to your services
Frequently Asked Question
What is a data management platform?
A data management platform, or DMP, is the backbone of data-driven marketing and serves as a unifying platform to collect, organize, and activate your audience data from any source, including online, offline, or mobile. A DMP not only collects and organizes your data, but makes it available to other platforms (such as DSPs, SSPs, and ad exchanges) to be used for targeted advertising, content customization, and beyond. Some people describe a data management platform as the “pipes” of ad tech – it connects many platforms in a neutral way so that marketers can use their powerful audience data when and where they want. Read more about what a data management platform is here.
What can I do with a DMP?
It’s easier to discuss what you can’t do with InformDMP! While the applications of the DMP are endless, there are several areas where our marketer and publisher clients find immediate value. The basic use cases typically include behavioral targeting (and retargeting) of consumers across all the devices they engage with, campaign optimization, content personalization, A/B testing, consumer and user engagement analysis and insights, ROI studies, and research.
What kinds of data can I collect?
There is virtually no limit to the types of data InformDMP can collect, organize, and activate for your business! With InformDMP, publishers, marketers, and their agencies are able to collect rich consumer data from any source, including digital web, mobile app, mobile web, connected television and set top box – even offline data like CRM and point-of-sale using InformDMP proprietary Data Onboarding services – and organize that data to create a complete and unified profile of your target consumers. As a publisher selling advertising inventory or as a marketer buying it, having the richest, most robust consumer profile is essential to ensuring the right message is delivered to the right consumer in the right context. Gaps in the profile of your consumers can lead to imprecise targeting, jarring user experiences, and inefficient campaign spend.
I'm a publisher, and the data I collect is focused on a narrow topic. How can I find out more about my site and mobile app visitors?
You’re not alone. Many publishers offer content on a specific subjects like health, politics, weather, business, or other niche topics. While you will likely have deep insights into your content consumers on that subject, you may be wondering what other behavioral affinities and interests your visitors possess. With InformDMP, the data you collect – whether online or offline – can be analyzed using the wealth of third-party data accessible in InformDMP, including data from LDX and dozens of other branded data providers, to provide a deeper understanding of who your site visitors really are. Armed with this knowledge, you will be best equipped to develop new content and recommend existing content to customers to improve site engagement, page views, and, ultimately, advertising inventory to sell! Learn more here.
I'm a marketer, and I only have access to my customer's purchase habits and history. How do I find out more about my customers and increase sales?
You’re not alone, either! Marketers typically have deep knowledge of the products and services their customers are most interested in, including rich CRM data and online and offline purchase history, but the customer insights often stop there. With InformDMP, the consumer data you do have access to – whether online or offline – can be combined with other behavioral insights to provide a deeper understanding of who your customers really are. Armed with this knowledge, you will be best equipped to engage with n ew and returning customers and promote the products and services they are most likely to purchase! Learn more here.
Just how portable is my data once it's in the DMP?
Very portable! As the leading independent DMP, InformDMP maintains dozens of integrations with DSPs, SSPs, ad servers, ad verification platforms, measurement tools, and lots more to ensure the data you collect in InformDMP doesn’t just sit in the DMP. Your data is only as good as what you can do with it, and with InformDMP, you can do a lot.
How can I learn more?
We'd love to show you a demo of our DMP! Contact us at firstname.lastname@example.org to set up a time to talk!
Greenlight Digital Increases CTR 162% for Retail Campaign
Greenlight Digital, a leading full-service marketing agency based out of the UK, was hired by a leading retailer to increase sales over Black Friday weekend.
They wanted to retarget previous customers with a new set of ads to increase engagement and drive online and offline sales. Greenlight was able to identify and reach their target audience, and also find those most likely to engage with the messaging with InformDMP.
What our clients say about InformDMP
"The flexibility of Rosburn's product is unparalleled to other DMPs we have worked with. We are able to use the InformDMP platform to power personalization, more informed media buying, better targeting, look-alike modeling, audience analysis, AB testing framework, and reach analysis."
- Steve Tazic, VP of Personalization & Media at Rise Interactive